Alicia is a Memphis-based professional makeup artist with 20 years of experience helping clients look and feel their absolute best! Throughout her career, she has built a reputation for creating timeless, personalized looks that enhance natural beauty while ensuring every client feels confident and comfortable.

Specializing in bridal makeup, Alicia is passionate about being part of life’s most meaningful moments. Most weekends, she can be found glamming up bridal parties and helping brides and their closest friends feel confident, relaxed, and celebration-ready. Her aesthetic focuses on timeless, natural beauty, creating elegant looks that allow each bride to feel completely like herself. She wants every bride to look back at her wedding photos 20 or even 30 years later and still feel that her makeup was effortlessly beautiful and sophisticated. Alicia works closely with each bride to understand their vision, designing looks that photograph beautifully and last throughout every celebration. Her calm, attentive approach helps make the getting-ready experience just as memorable as the day itself.

When she’s not working with clients, Alicia enjoys spending time with her fiancée and their dogs, being with family and friends, and finding inspiration in fashion, travel, and everyday moments that continue to influence her creativity.